Increasing product value is my passion.
I know design & people management. I coach design teams to produce maximum value.

Your mission will be my passion.
As a Senior UX Director, I inspire teams and produce designs that deliver results.

PORTFOLIO / CASE STUDIES

CRYPTO REAL ESTATE

  • 0-1 design system
  • investing
  • B2C

GLOBAL HIRING

  • 0-1 design team
  • global hiring
  • B2B2C

MOBILE COMMERCE

  • mobile
  • commerce
  • B2B2C

PHOTO/VIDEO STORYTELLING

  • 0-1 startup
  • media storytelling
  • B2C

FINTECH DESIGN LEADER

  • 0-1 startup
  • fintech
  • B2B2C

ONLINE LEARNING SYSTEM

  • online learning
  • mobile/web
  • B2C

HEALTHCARE PORTAL

  • health care
  • accessibility
  • B2B2C

My Design Background

I am a prove UX Director, mentor, coach and storyteller.

TL;DR

My passion is for design & teamwork that increases value at scale.

 

  • Invented After Dark screensavers, led product & UX team - 100s of millions in sales - #1 selling software worldwide.  Created a top-selling computer game.
  • 2000s: Led design teams for Microsoft, TimeWarner & Netscape: products for 10s of millions of users.
  • 2008-2012: Led my own San-Francisco based video/media storytelling startup (Moment). Invented homescreen widgets.
  • 2013-2021: Led remote async design teams at many global companies (Boston, San Francisco, Sweden, France, Canada)

 

My makes me unique: Some can design. Others can manage. 

What makes me unique is
my passion, experience, and proven success at leading UX teams by example to success

I aim high and deliver a lot. Good is nice. Great is better.
I believe in delivering awesome results while empowering my team to enjoy growing their skills. I've taken products from 0 to awesome.

My value prop: What I can do for you

Hire me for inspired design leadership that gets results. I bring infectious positive energy, trust, and purpose to team leadership.

  1. I know each design discipline. I love to mentor & coach UX research, design, and product design thinking.  I enjoy bringing out the best in everyone around me.
  2. I am a trusted people manager.  I lead from a place of trust, knowledge, & humility, empowering my team with purpose, autonomy and a path to mastery.
  3. I'm proven to deliver value. You can trust me to lead teams to deliver user & business value aligned with KPIs. I have a bulletproof process to guide teams to success.

 

The Story from the Start: Design Management as a calling to purpose

I grew up absorbing team management by working alongside my father, a superior manager and turnaround expert. I led sports, science and engineering teams as a player/coach. I learned to lead from a position of trust, empower a team to achieve greatness, and turn any negative into a positive. I learned to value failing fast, constructive criticism and iteration as essential to success.

I combined my interests in design, science, psychology, and engineering in college. Control systems and robotics led to winning international science and robotics contests. My technical projects were praised as much for the visuals as the results. I gained communication skills by teaching computer classes. 

High stakes, Startups & Consumer design

My first post-grad work was in ADAPT, a think tank where I designed an acclaimed emergency system to prevent nuclear reactor meltdowns. Along the way, I made a lot of mistakes that helped me learn. I gradually developed my user-centered design process based on empathy, task analysis, and continual improvement. All of my processes have improved with training and experimentation in applying cognitive psychology & UX principles to achieving optimal outcomes.

I led my own software design company as originating designer and UX Director for the #1 worldwide consumer app, followed by games and business utilities.

Top 10 B2B/B2C clients, my own Startup

High profile product designs attracted work as a B2C & B2B UX lead for Microsoft, Time Warner, HP, and Netscape. I led a cross-functional team to redesign Netscape before inventing a revolutionary storytelling video/media product called Moment. As Moment founder & UX Director, I hired and led a rock star team. One of Moment's innovations was my patented invention of home screen widgets, currently used by approx 2 billion users worldwide. 

I have a record of achieving great results as a remote UX Director for any product. 

 

Contact William





I love creating value through inspired design for clients/employers around the world. I am an expert at managing remote design teams, but travel is OK as needed.

Hire me for design leadership that gets results, proven by successful products used by billions. Your goals will become my mission.

If you want a Product Design Director who will inspire excellence, then let's talk!

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