Increasing product value is my passion.
I lead & coach design & research teams that always deliver amazing product value.

Your mission will be my passion.
As a Product Design Director, I inspire great teamwork to produce designs that deliver results.

PORTFOLIO / CASE STUDIES

APPFIRE B2B APPS

  • B2B apps
  • multi-platform
  • design system

CRYPTO REAL ESTATE

  • 0-1 design system
  • investing
  • B2C

GLOBAL HIRING

  • 0-1 design team
  • global hiring
  • B2B2C

MOBILE COMMERCE

  • mobile
  • commerce
  • B2B2C

PHOTO/VIDEO STORYTELLING

  • 0-1 startup
  • media storytelling
  • B2C

FINTECH DESIGN LEADER

  • 0-1 startup
  • fintech
  • B2B2C

ONLINE LEARNING SYSTEM

  • online learning
  • mobile/web
  • B2C

My Design Background

I am a proven Product Design Director, mentor, coach and outcome-focused leader.

TL;DR

My passion is for design & teamwork that increases value at scale.

 

  • 2013-2025: Led remote async design teams at global companies (San Francisco, Boston, EU, Canada)
  • 2008-2012: Led my own San-Francisco based startup (Moment). Invented home screen widgets.
  • 2000s: Principal Design Lead for Microsoft, Time-Warner; products for ~350M users.
  • Invented After Dark screensavers, $230M in sales - #1 selling software worldwide.

What makes me unique is:

my passion, experience, and proven success at leading design & research teams to success

My value prop: What I can do for you

I'm known for inspired design leadership that gets results. I bring infectious positive energy, trust, and data-driven strategy to cross-functional collaboration.

  1. I know each design discipline. I love to mentor & coach collaborative research, design, and product design thinking.  I enjoy bringing out the best in everyone around me.
  2. I am a trusted people manager.  I lead from a place of trust, knowledge, & humility, empowering my team with purpose, autonomy and a path to mastery.
  3. I'm proven to deliver value. You can trust me to lead teams to deliver user & business value aligned with KPIs. I have a bulletproof process to guide teams to success.

Past is prologue. I have a record of achieving great results as a Product Design Director. I look forward to achieving more.

Personal Interests

I love my work, but outside of it, I like to be physically and mentally active with Lindyhop dancing, Wing chun kung fu, scuba diving & snorkeling, and science fiction & mystery novels.
 

Contact William


    I love creating value through inspired design for clients/employers around the world. I am an expert at managing remote design teams, but travel is OK as needed.


    Hire me for design leadership that gets results, proven by successful products used by billions. Your goals will become my mission.


    If you want a Product Design Director who will inspire excellence, then let's talk!


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