Recommendations

I had the privilege of working with Bill for three years at Appfire, where he was not only my manager but also the best mentor I’ve ever had. He led with trust, enthusiasm, and clarity, and he had a unique ability to bring product, design, and engineering together to deliver real outcomes.

Bill is a trusted strategic leader who invests in people while driving innovation through design systems, accessibility, and cross-functional collaboration. Any organization would be fortunate to have him guiding their product design efforts.

Hicham Moutahir

Hicham Moutahir

Hicham Moutahir, Lead Product Designer, Appfire

Bill worked for me as a great leader of multiple teams across our app portfolio. Bill helped define our business-outcome focused designs, implemented strong processes to ensure productivity and quality, and championed the use of reusable design patterns, our design system, the use of AI, and accessible interfaces. I would definitely recommend Bill as a UX leader.

Mary Lieser

Mary Lieser

Mary Lieser, VP/Head of UX, Appfire

I had the privilege of working under Bill at Appfire. He had huge impact on my career, mindset, and overall design culture. I often refer to him for how good mentorship and leadership can drive an organization:
1. He leads with deep empathy, clarity and trust. Always thoughtful guidance and open feedback.
2. He’s a strategic thinker, innovator, and a cross-functioning collaboration guru.
3. He’s a champion of design systems, reusability and scalability. Our solutions stand the test of time.
Every organization needs a person as driven, dedicated, and human, as Bill.

Mihai Tocitu

Mihai Tocitu

Mihai Tocitu, Lead Product Designer, Appfire

I had the privilege of working with Bill for over three years. He is an outstanding professional and a true leader, combining deep expertise in UX with remarkable leadership skills, always guiding his team with clarity, empathy, and vision.

As a collaborative team player, he empowers his peers and his team to contribute, iterate and grow. His ability to balance strategic thinking with hands-on execution makes him a trusted partner in any initiative. I wholeheartedly recommend him as someone who consistently drives excellence and inspires those around him.

Marcin Nowak

Marcin Nowak

Marcin Nowak, Senior UX Manager, Appfire

Bill is a super dedicated product design manager & UX leader. He’s approachable, thorough, easy to talk to, & truly cares about the product & well-being of his team. He makes every team member—regardless of their discipline—feel like a valued contributor to successful product designs, and he continually empowered me & other colleagues to transform complex problems into elegant solutions. He’s extremely hard-working & kept projects on track. If you’re looking for consistently great UX guidance & encouragement, go get yourself a Bill!

Manny Flores

Manny Flores

Senior Product Designer, Rocket Insight

Bill provided incredible knowledge & vision when leading the product design at Globalization Partners. I appreciated his organic & collaborative approach in our cross departmental projects. His work has made incredible advancements to our product. I highly recommend Bill & his next employer will be lucky to have him!

Meredith Hendler

Meredith Hendler

Director of Global Operations, Globalization Partners

Bill lives up to his glowing reputation. His design leadership had a dramatic effect on our fintech user experience strategy. He led the charge to deliver a simplified a simplified and delightful user experience across 100% of our products and personas while balancing the security that is critical to payments and fintech. Bill is an ever positive presence, a pleasure to work with, and absolutely delivers on anything he is tasked with.

Ryan Stewart

Ryan Stewart

Head of Product - North America - Bambora Payments

Bill is a pleasure to work with. The quality of his leadership in product design and personas for Bambora is top notch. Bill is very quick to deliver meaningful value to projects, and does not shy away from challenging convention in order to create experiences that delight users.

Grant Storry

Grant Storry

Director of Mobile Products,Bambora Payments

I’ve had the pleasure of working with Bill on a number of significant projects. I remember the first time I worked with Bill on a project and was amazed at how quickly he adapted to the culture and the systems; it was like he knew all along how they operated in a short amount of time. I was lucky enough to be the one to present ideas on how I’d like to see a project developed, and his team would execute with ease and put my vision into results, even going above to recommend additional ideas that would streamline the process and provide further value. He communicates clearly, has a great energy, and will bring value to any team!

Lauren Davis

Lauren Davis

Director of Global Operations, Globalization Partners

Bill takes big complex problems & creates innovative, effective, scalable, solutions. He has deep, powerful insights into product design and UX.

He has the capacity to embrace strategy and brand, and embed them in products. Bill leads efficiently, with a great attitude that allows for intelligent evolution.

Mark How

Mark How

CEO, Strawhouse

Bill brought excellent UX and fresh ideas to our business. He leads innovation to challenge the status quo and brings a great teamwork energy to every project he works on. A great asset for any business!

Samantha Forster

Samantha Forster

Head of Operations, North America, Bambora

Bill has an exceptional ability to turn a concept into something spectacular – A true software visionary. Bill continues to be at the top of his game, inspiring those around him.

Ryan Fransen

Ryan Fransen

Senior Dev Manager, Workday

Bill was a great product design manager who always supported me & looked for ways to help me grow as a designer. He truly cared about his team & we made huge improvements to the product. Bill has great energy and helped us solve a lot of complex problems with elegant solutions. As cross-functional design leader, Bill was great at strategizing to plan for the big picture while keeping track of all the details. I’m happy I got to work together and miss being on his team.

Rachel Cowles

Rachel Cowles

Prtoduct Designer, Globalization Partners

Bill’s design leadership makes any product fundamentally better. He can take a rough concept and direct designs that drive the product forward towards success. He has significant UX and software experience and excels at using research, use cases, & personas to design and optimize user flows.

Brent Owens

Brent Owens

Senior Dev Manager, Benevity

Employers & Awards

MY DESIGN THINKING

Snackable AI Design: how to win in a distraction-filled world

Could AI that hallucinates actually be the most powerful tool in your arsenal? ⇒ What if the key to unlocking AI’s full potential isn’t making it faster or smarter, but […]

AI doesn’t kill UX. AI needs UX

Are you ready for a mind-bending truth about the future of AI? What if the key to unlocking AI’s true power isn’t making it smarter, but embracing its flaws with better design?   […]

How I learned to be a product designer & manager

Many formative experiences led me to Product design. My best education came from being a laborer for my dad, a rockstar manager and my mentor on out-of-the-box thinking. Good design […]

READ MY UX ARTICLES